How to Sell More Affiliate Products
Maybe the title of this post should be..."How to Sell More Affiliate Products (Than Everyone Else)".
I don’t care what you’re selling, if you’re an affiliate then you have a whole boatload of competition. There may be dozens, hundreds or even thousands of other affiliates all selling the exact same thing as you.
If you just run around the internet slapping banner ads up hither and yon, you’re not going to sell more affiliate products, probable you'll sell less. Your ads will get lost in the noise. You’ll get beat out by any number of other affiliates who’ll outsell you any day of the week.
Being beaten by the competition is for mediocre affiliates, and you’re anything but mediocre. Once you know the same secrets as the super affiliates (and use them), then you too can sell more affiliate products and outsell the competition. So let’s start right now with these three tips and tricks for turning you into a top affiliate…
#1: Engage Your Audience and you'll sell more
Take a look at what the top marketers are doing, and you’ll see that their focus isn’t on driving cold traffic to the vendor’s sale page. Instead, super affiliates drive traffic to their own lead pages, build a list, engage this audience, and then drive these warm leads to their links.
A lot of aspiring marketers see this process and try to mimic it. They set up lead pages. They give away enticing lead magnets to build their list. They send out gobs of emails to their list. They promote offers like crazy.
And what happens?
Not a darn thing, because the list is about as responsive (and profitable) as a dead weed.
So what went wrong?
In most cases the problem boils down to this: the affiliate never built a relationship with the list. They never engaged the audience. If your goal is to sell more affiliate products, then you must engage your audience.
You see, just because someone joined your list doesn’t mean they’re now your best friend and they’re going to open and read every email you send. The only person who’ll do that is your mother. For everyone else, you need to gain their trust.
So what you need to do is send out a good “edutaining” content in every email. This is content that educates while being entertaining. Because at the end of the day, your prospects want solutions to their problems, but they don’t want to be bored out of their minds reading a lecture from you.
Here are a few more tips for engaging your audience:
• Give them what they want. Do your market research to find out what your subscribers want, and then give it to them. Test, test and test some more to see what they respond to the best, and give them more of what they want (and less of what they don’t want).
• Share your best stuff for free. When your subscribers see what sort of amazing secrets you’re sharing for free, trust will grow by leaps and bounds, which in turn creates sales. Plus you’ll trip the reciprocity trigger, which makes your subscribers feel obligated and downright compelled to buy what you’re selling.
• Email them often. You can’t build a relationship and engage people out in the brick and mortar world by talking to someone every once in a blue moon. Same goes for your subscribers. If you want to build a good relationship, then your edutaining emails need to land in front of them at least once a week.
• Recommend good stuff. If you wouldn’t recommend it to your mother or your best friend, then don’t recommend it to your list.
#2: Presell the Offer and you will end up selling more
Tossing a link in front of your audience with very little comment is one of the quickest ways to the affiliate poorhouse. Your readers are bombarded by ads and banners and links – they sure don’t need you to shove another one in their face.
You see, part of your job as an affiliate is to sort through all the different products in your niche, review them, and recommend only the best products to your readers. You'll sell more affiliate products if you are offering quality.
THAT’S what your readers want. They want to hear about the benefits of the product. They want to hear what you think of the product. They want to know why they should buy it.
Let me share with you a little secret…
Your readers want to be led. They don’t really want to sort through all the information themselves to decide if the product is right for them. They want you to tell them.
So what do you need to do?
Pretty simple, really: you need to presell the offer. That means that you send out multiple emails that cover all the benefits of the product and handle your prospects’ most likely objections. You warm the audience up to the offer. They’ll have their credit card out and their mouse ready to click the “order” button even before the sales page loads.
And finally, here’s another way to outsell your competition…
#3: Add Value to the Offer and watch your product sales increase
You’re up against a lot of competition, and everyone is pushing the exact same offer. So here’s what you can do to sell more than everyone else: add value to the offer.
What this means is that you create a product or service and offer it as a bonus to those who purchase the affiliate product through your link. If you offer something desirable, valuable, and tightly related to the original offer, you’re sure to get plenty of people clamoring to buy through your link.
For example, if you’re promoting software, then you might create a video that shows customers how to install the software, customize it, and use it for maximum benefit.
Another example: let’s suppose you’re selling a copywriting book. You might put together a huge swipe file and headline templates and then offer this as a bonus to anyone who buys through your link.
One more example: let’s suppose you’re selling a set of bodybuilding videos that cover everything from lifts to nutrition. You might offer meal-planning software to help customers go through their bulking and cutting cycles.
Bottom line is that if your bonus product enhances the use or enjoyment of the main product, then there’s a good chance it will boost conversions and put more money in your pocket.
These three tips you learned above aren’t something you use in isolation. Instead, you need to use them together for maximum effect. That’s because adding value to an offer doesn’t do a whole lot if you’re putting this offer in front of an unresponsive audience. Pre-selling an offer to a dead list also doesn’t work. And truth is, adding value to an offer doesn’t do a whole lot either if you’re not also preselling the offer. So the point is, use these tactics together for maximum benefit and they will help you sell more affiliate products.
These are just three simple steps you can take to really boost your conversion rate – and there are plenty more where these came from. To discover the tips and tricks the top affiliates use to build and run their own affiliate businesses you might want to take this free course "Affiliate Profits"...check this link.
For additional courses related to affiliate marketing please look here as well.