How to embed video in your email
For anyone doing email marketing, embedding video in your emails is an important tool to learn. A large percentage of businesses use video as part of their marketing strategy. Two years ago it was 63%; in 2019 87% of businesses are embedding video as a component of their marketing. For email marketing, you might find that your subscribers prefer watching a short video rather than reading thru an email.
But wait…….do the major email providers like gmail and yahoo allow embedded videos? Think of the bandwidth issues. It’s easy to understand why they wouldn’t want the emails they are sending around full of bandwidth-choking videos. So, what’s an email marketer to do?
Lucky for us there are workarounds. You can either embed a GIF of your video with a “call-to-action” to click to watch the full video, or you can place a still photo of your video with a “play button” that takes the reader to the video URL.
Here’s some instructions on using the GIF option (btw, a GIF is….Graphics Interchange Format….using lossless compression. An animated gif is an image that's been encoded using the graphics interchange format where it has multiple frames encoded into a single image file and a web browser or other software will play those images back in animated sequence automatically).
Let’s look at using Youtube videos. This could be an interesting video you found on Youtube, or a video that you created yourself and uploaded to Youtube. (you don’t have to restrict yourself to Youtube, other video platforms will work just as well).
Start with the URL of the video you want to include. For Youtube, it might look something like this…. https://youtu.be/SiInBNTxePs
Next create an animated GIF file from that video.
To make the GIF, use a tool like Imgflip.com (a free tool). Here are some screenshots of the process….
After you have created the .GIF file, just drag it into your email and put a clickable link underneath that goes to the entire video (usually this would be a link to your website).
That’s all there is to it. In another post we’ll see how to use “Play buttons”.
This article was curated from an article first published
by Caroline Forsey on Hubspot Marketing Blog.