A short video tutorial with tips on how to grow an email list
that can help you grow your online business.
Research your audience (05:31)
Choose a lead magnet format (08:52)
Create your lead magnet (06:48)
Select a sign-up form type (07:40)
Find a sign-up form tool (04:49)
Write and design your form (04:33)
This framework is scalable and can grow your list. And it’s proven to work. Marketers and businesses around the world use this same framework.
An email list will help you connect with your audience and sell more of your product or service. But often, it can be challenging to actually get people to subscribe to your email list, because honestly, they may not want to receive another email in their already cluttered inbox.
This course is going to show you how to not only get people to subscribe to your list but how to make them excited to join your list.
In 6 short videos, you will learn how to construct your own audience-building blueprint, tailored to your unique business.
At the end of each video, there is a short homework that will help you build a part of your blueprint. You should be able to complete most of the homework in this class in less than 30 minutes.
To complete this course, you’ll need a few things: a sign up form creation tool, Google docs and an email marketing platform. If you don’t have these things, don’t worry! The course will walk you through setting them up.
If you don’t have an email marketing platform, the recommendation is to get a 30-day free trial of AWeber that you can use throughout this course. With AWeber, you’ll get both an email marketing platform and sign up form builder.
Once you finished this course, you’ll have everything you need to grow your email audience. You’ll have an optimized website sign up form and an incentive that’ll convert your website visitors into email subscribers.
Did you ever have an image that you wanted to use on your blog or website, but it wasn’t big enough?
You couldn't just stretch it because it would blur. So you added a background to extend the image to the proper size.
But now the background color and the original image color don’t match at all.
Using a tool like “instant eye dropper”, can easily solve the problem.
The instant eye dropper is a free tool that will report the color at any location on your computer screen. In the example above we want the blue background to match the dark color in the original image.
The instant eye dropper reports the HEX color as #050505. Then we only need to change the blue color to the desired dark color with whatever image editing tool we are using (here it is Powerpoint).
The color is reported in HEX, and usually that’s enough for the graphic application to match the color. You can always use a color code converter like this one to change from HEX to RGB or RGB to HEX.
Take a look at this website which gives some instructions on how to use the instant eyedropper tool and a link for downloading.
We all know Aweber. They've been providing autoresponder services forever. Recently they introduced Landing Pages. Way to go Aweber!
There are a limited number of templates right now, but I expect Aweber will be adding more soon. Here's a sample...
There are tools for editing everything on the Aweber Landing Page. Including the image (although there are some really nice images), the text and the color schemes.
Here's a glimpse at the sidebar tools.
When you select an Aweber Landing Page, it is automatically associated with the Aweber List you want leads directed to. What could be easier? A single click copies the URL. You'll want to insert the Landing Page URL in a sales letter to attract new leads to your offer.
It's important to have any content that you generate compatible with both Mobile and Desktop views. With the Aweber Landing Page tool, you can view your Landing Page in a Mobile view as well as a Desktop view. That way you can be sure your leads will see everything you want them to.
If you aren't an Aweber user yet, try them out. Here's a link to the main Aweber site.
If you want to build a website these days, you have several free,
and paid, options to choose from.
Which option do you go with?
Here are some key factors in favor of choosing WordPress
Want to learn how to use WordPress quickly?
For anyone doing email marketing, embedding video in your emails is an important tool to learn. A large percentage of businesses use video as part of their marketing strategy. Two years ago it was 63%; in 2019 87% of businesses are embedding video as a component of their marketing. For email marketing, you might find that your subscribers prefer watching a short video rather than reading thru an email.
But wait…….do the major email providers like gmail and yahoo allow embedded videos? Think of the bandwidth issues. It’s easy to understand why they wouldn’t want the emails they are sending around full of bandwidth-choking videos. So, what’s an email marketer to do?
Lucky for us there are workarounds. You can either embed a GIF of your video with a “call-to-action” to click to watch the full video, or you can place a still photo of your video with a “play button” that takes the reader to the video URL.